Ekonomi dan Bisnis Digital

Tahun Akademik:
Genap 2021/2022
Kelas-Offr:
G-G
Deskripsi:

Capaian Pembelajaran
  • 1. Student will be able to demonstrate knowledge and understanding of he rise and development of the concept of digital business; the development of competitive advantage through technology; contemporary trends and technology in digital businesses
  • 2. Student will be able to demonstrate knowledge and understanding of the criteria for the development of a successful digital transformation plan and presentation.; the difference about social and business organization in digital era.
  • 3. Students will be able to analyze business environment and change; take opportunity and build their digital product and its business model.
  • 4. Students will be able to create a bussiness plan for their digital product (product design, operational, marketing, HR, and finance).
  • 5. Students will be able to present their product in pitching (quick presentation) and demonstrate their product.
Daftar Pustaka:
  • 1) E-conomy SEA 2019
  • 2) Malecki, E.J. & Moriset, B. (2008). Digital Economy: Business Organization, Production, Processes, and regional development. London: Routledge.
  • 3) Skala, S. (2019). Digital Startups in Transition Economies: Challenges for Management, Entrepreneurship and Education. Cham: Palgrave Pivot.
  • 4) Lowrey, Y. (2018). The Alibaba Way: Rahasia Sukses Alibaba Menuju E-commerce No.1 Dunia. Jakarta: BIP
  • 5) Chaffey, D. (2015). Digital Business and E-Commerce Management: Strategy, Implementation, and Practise Sixth Eddition. London: Pearson .
  • 6) Wirtz, B.W. (2019). Digital Business Models: Concepts, Models, and The Aphabet Case Study.Switzerland: Springer.
  • 7) Chishti, S. & Barberis, J. 2016. The FINTECH Book: The Financial Technology Handbook for Investors, Entrepreneurs and Visionaries. Cornwall: Wiley.
  • 8) Lynn,T., Mooney, J.G., Rosati,J., & Cummins, M. (2019). Disrupting Finance: FinTech and Strategy in the 21st Century. Cham: Palgrave Pivot
  • 9) Baierl, R, Behrens, R, & Brem, A. (2019). Digital Entrepreneurship: Interfaces Between Digital Technologies And Entrepreneurship.Cham: Springer .
  • 10) Osterwalder, A. & Pigneur, Y. (2019).Business Model Generation. New Jersey: John Wiley & Son, Inc.