Tahun Akademik:
Gasal 2022/2023
Kelas-Offr:
A-77AF
Deskripsi:

Capaian Pembelajaran
  • Mahasiswa dapat mendeskripsikandan mendefinisikan prinsip, konsep fashion marketing, ruang lingkup fashion marketing dan proses pemasarannya
  • Mahasiswa mampu menganalisis perilaku konsumen dan potensi pasar di sektor fashion
  • Mahasiswa dapatmerancang strategi pemasaran yang digerakkan oleh pelanggan dan bauran pemasaran yang terintegrasi di lingkupbisnis fashion, serta mengelola informasi pemasaran
Daftar Pustaka:
  • Bendoni, Wendy K. 2017. Social Media for Fashion Marketing: Storytelling in a Digital World. Publisher: Bloomsbury Visual Arts Burns, Leslie Davis and Mullet, Kathy K. And Bryant, Nancy O. 2018. The Business of Fashion: Designing, Manufacturing, and Marketing 5th Edition. Publisher: Fairchild Books. Chaffey, D. 2019. Digital Business and E-Commerce Management 7th edition Penerbit: Pearson Education Goldblatt. J. 2016. Special Events.Penerbit: John Wiley & Sons Inc Wilson.O. 2017. Digital Marketing Strategies for Fashion and Luxury Brands. Publisher Harris,Clare. 2017. The Fundamentals of Digital Fashion Marketing. Publisher: Bloomsbury Visual Arts Hines, T. and Bruce M. 2007. Fashion Marketing contemporary Issues (Second edition). USA: Published by Elsevier Ltd. Hitt, M. A. Strategic Management 13ed. Penerbit: Cengage Kotler, P., 2016, Prinsip-PrinsipPemasaran - edisi 12, Jakarta, Erlangga. Kotler, P., 2015, Manajemen Pemasaran, Jakarta, Erlangga. Posner H., 2011, Marketing Fashion, London, Laurence King Publishing Ltd.