Marketing Sosial

Tahun Akademik:
Genap 2022/2023
Kelas-Offr:
B-B
Deskripsi:

Capaian Pembelajaran
  • Mahasiswa mampu memahami konsep, ruang linkup, definisi dan gambaran umum Social Marketing dan Komunikasi
  • Mahasiswa mampu menjelaskan peran komunikasi dalam social marketing
  • Memahami teori-teori dalam social marketing untuk mengetahui posisi target sasaran (adopter), faktor-faktor yang mempengaruhi perilaku individu
  • Mahasiswa mampu menjelaskan perencanaan program Social Marketing
Daftar Pustaka:
  • Donovan, R., & Henley, N. (2010). Principles and Practice of Social Marketing: An International Perspective (1st ed.). Cambridge University Press. https://doi.org/10.1017/CBO9780511761751
  • Kimmel, A. J. (Ed.). (2005). Marketing communication: New approaches, technologies, and styles. Oxford University Press.
  • O’Shaughnessy, J. (2009). Interpretation in Social Life, Social Science, and Marketing (0 ed.). Routledge. https://doi.org/10.4324/9780203871010
  • Pike, S. (2008). Destination marketing: An integrated marketing communication approach (1. ed). Butterworth-Heinemann.
  • Thorson, E., & Duffy, M. (2012). Advertising age: The principles of advertising and marketing communication at work (1st ed). South-Western Cengage Learning.
  • Hastings, G. (2007). Social marketing: Why should the devil have all the best tunes. Burlington: Butterworth-Heinemann.
  • Kotler, P. & Lee, N. (2009). Up and out of poverty: The social marketing solution. Upper Saddle River: Pearson Education Limited.
  • Kotler,P & Lee,N. (2008). Social Marketing: Influencing Behaviour for Good. Thousand Oaks, CA : SAGE Publications