Tahun Akademik:
Gasal 2023/2024
Kelas-Offr:
CZ-CZ
Deskripsi:
Capaian Pembelajaran
Gasal 2023/2024
Kelas-Offr:
CZ-CZ
Deskripsi:
Capaian Pembelajaran
- 1. Student will be able to demonstrate knowledge and understanding of he rise and development of the concept of digital business; the development of competitive advantage through technology; contemporary trends and technology in digital businesses
- 2. Student will be able to demonstrate knowledge and understanding of the criteria for the development of a successful digital transformation plan and presentation.; the difference about social and business organization in digital era.
- 3. Students will be able to analyze business environment and change; take opportunity and build their digital product and its business model.
- 4. Students will be able to create a bussiness plan for their digital product (product design, operational, marketing, HR, and finance).
- 5. Students will be able to present their product in pitching (quick presentation) and demonstrate their product.
- 1) E-conomy SEA 2019
- 2) Malecki, E.J. & Moriset, B. (2008). Digital Economy: Business Organization, Production, Processes, and regional development. London: Routledge.
- 3) Skala, S. (2019). Digital Startups in Transition Economies: Challenges for Management, Entrepreneurship and Education. Cham: Palgrave Pivot.
- 4) Lowrey, Y. (2018). The Alibaba Way: Rahasia Sukses Alibaba Menuju E-commerce No.1 Dunia. Jakarta: BIP
- 5) Chaffey, D. (2015). Digital Business and E-Commerce Management: Strategy, Implementation, and Practise Sixth Eddition. London: Pearson .
- 6) Wirtz, B.W. (2019). Digital Business Models: Concepts, Models, and The Aphabet Case Study.Switzerland: Springer.
- 7) Chishti, S. & Barberis, J. 2016. The FINTECH Book: The Financial Technology Handbook for Investors, Entrepreneurs and Visionaries. Cornwall: Wiley.
- 8) Lynn,T., Mooney, J.G., Rosati,J., & Cummins, M. (2019). Disrupting Finance: FinTech and Strategy in the 21st Century. Cham: Palgrave Pivot
- 9) Baierl, R, Behrens, R, & Brem, A. (2019). Digital Entrepreneurship: Interfaces Between Digital Technologies And Entrepreneurship.Cham: Springer .
- 10) Osterwalder, A. & Pigneur, Y. (2019).Business Model Generation. New Jersey: John Wiley & Son, Inc.
- Teacher: Dediek Tri Kurniawan