Manajemen Pemasaran Internasional

Tahun Akademik:
Gasal 2019/2020
Kelas-Offr:
J-J
Deskripsi:

Capaian Pembelajaran
Daftar Pustaka:

  • Cateora, Philip R. & Graham, John L. 2007. International Marketing. McGraw-Hill/Irwin,

  • Keegan, Warren J. & Green, Mark C. 2009. Global Marketing. Prentice Hall.

  • Kotabe, Masaaki & Helsen, Kristian. 2015. Global Marketing Management. John Wiley & Sons.

  • Cannon & PeRreault. 2008. Basic Marketing 16e: A Global Managerial Approach. McGraw-Hill.

  • H. David Hennessey & Kate Gillespie. 2010. Global Marketing. Cengage South-Western.

  • Kiefer Lee & Steve Carter. 2009. Global Marketing Management. Oxford University Press.

  • E-Learning: wayanweb.wordpress.com.