Komunikasi Massa

Tahun Akademik:
Genap 2023/2024
Kelas-Offr:
B-B
Deskripsi:
Mata kuliah Komunikasi Massa bagi mahasiswa S1 Ilmu Komunikasi memperkenalkan konsep, teori, dan praktik komunikasi massa. Mahasiswa mempelajari peran media massa dalam membentuk opini publik, mempengaruhi perilaku, dan membangun budaya. Topik mencakup sejarah, teori, analisis konten media, efek media, tanggung jawab media, serta media baru dan teknologi informasi. Mahasiswa mengembangkan keterampilan kritis dalam menganalisis dan mengevaluasi media massa. Mata kuliah ini membantu memahami peran komunikasi massa dalam konteks sosial, politik, dan budaya. Dampak dan tantangan dalam era media yang berkembang juga dipelajari.
Capaian Pembelajaran
  • Mahasiswa mampu memahami ruang lingkup dan konsep dasar dalam komunikasi massa.
  • Mahasiswa mampu memahami peran media massa serta efek media massa dalam konteks sosial, politik, dan budaya.
  • Mahasiswa mampu memahami teori komunikasi dalam kajian komunikasi massa, serta mengaitkannya dengan fenomena sosial yang relevan massa secara kritis dengan mengedepankan sikap mandiri.
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