Penelitian dan Seminar Pemasaran

Tahun Akademik:
Genap 2019/2020
Kelas-Offr:
JJA-JJA
Deskripsi:

Capaian Pembelajaran
Daftar Pustaka:
  • Sugiyono. 2002. Metode Penelitian Bisnis. Bandung: CV Alfabeta.
  • Malhotra, Naresh K. 2004. Marketing Research: An Applied Orientation. Fourth Edition. New Jersey: Pearson Education Inc Williams, Jr., C.A., Young, P.C., Smith, M.L. 1998.
  • Cresweel, John W. 2010. Research Design. Pendekatan Kualitatif, Kuantitatif dan Mixed. Third Edition. Choosing Among Five Traditions, Sage Publication. California
  • Moleong, Lexy J. 2010. Metodologi Penelitian Kualitatif, Bandung, PT Remaja Rosdakarya
  • Universitas Negeri Malang. 2010. Pedoman Penulisan Karya Ilmiah. Skripsi, Tesis, Disertasi, Artikel, Makalah, Laporan Penelitian. Malang: Penerbit UM
  • Jurnal Penelitian yang Relevan
  • Panduan Mengoperasikan SPSS
  • Augusty, Ferdinand.2002. Structural Equation Modelling dalam Penelitian Manajemen. Edisi 2. Semarang: BP Undip.
  • Cooper, Donald R. and Pamela S. Schindler. 2002. Business Research and Methods. Eight Edition. Publised by McGraw-Hill/Irwin.
  • Hair, Joseph F, et al. 1998. Multivariate Data Analysis. Fifth Edition. Published by Prentice-Hall